In september 2016 Åbro invited all designers and design agencies that were interested to compete for the redesign of Åbros premium brand ”Bryggmästarens”. The competition resulted in over 100 contributions.
Our idea was to make the brand more premium by highlight their history, brewery tradition and make their master brewers more personal. All the master brewers have their face engraved on their specific beers.
We were told by Åbro that our contribution went to the the final round by the jury. At the end we didn´t win but we love designing beer and more beer will come.